A Magento 2 webshop with Hyvä integration and connections with Exact and Picqer. In addition to these integrations, the webshop features an advanced version of Cart2Quote, dynamic translations powered by ChatGPT, and has undergone a seamless migration from Magento 1.
With this new webshop, UnboundXR is equipped with the latest market technologies. The new webshop not only scores fantastically on core web vitals but has also undergone a graphical metamorphosis. There is now a clear distinction between the consumer and business offerings, with sales across Europe.
The development of the new platform started in October 2023. After determining and shaping the full scope, we could begin development. During this process, a lot was asked of director and owner Remco de Jong. He notes: “As an entrepreneur, you never seem ready for such a major migration.” Remco refers to the changes it brings: “We became extremely successful with the old platform, and as the delivery of the webshop approaches, you start to see more and more details. It is an art to let go, get well-informed, and trust the right experts.”
During the development, we worked closely with various partners, including Traffic Today. “Thousands of euros go through the platform daily, and during the transition, that’s quite nerve-wracking. However, the collaboration between Batao and Traffic Today was seamless, allowing us to quickly become operational and reach the desired level again.”
The goal has always been to work faster and more efficiently. “Of course, the integrations with Exact and Picqer contribute enormously to this, but it’s also in the small details,” Remco explains. “A specific email address for the finance department in your business webshop might seem like a small thing, but with the right implementation of this field, it saves a lot of time on the backend.”
“Additionally, for example, carrying over your shopping cart to another store view. If you shop on the consumer website and then decide to place a business order, you can easily carry over your entire shopping cart. A major frustration can be that people have to start over. It might seem obvious, but these improvements make our webshop the best in its sector,” says the proud entrepreneur. “I am incredibly proud of the steps we’ve taken, but I still have many ideas. We are far from finished.”
Onze ontwikkelaars zijn Magento gecertificeerde developers. Persoonlijke ontwikkeling vinden we daarnaast ontzettend belangrijk. Met onze kennis kan je er altijd op rekenen dat we de hoogste kwaliteit bieden.
When an online store surpasses the 10 million revenue threshold, it starts to face increasing growing pains. This includes challenges related to speed, organic results, and the automation of processes. Roy explains how to define the scope for such a large project: ‘You need to carefully assess how things are currently done, where improvements can be made, and, even more importantly, what the needs of the business owner are.’ It quickly became clear that the more UnboundXR could automate, the better: ‘Staffing is difficult to manage, so we need to consider whether we can automate each step. For example, we’ve done this exceptionally well with the translation software via ChatGPT that we specifically developed for Magento 2.’
Additionally, several integrations had to be made. For example, an integration was created with Picqer’s WMS: “Besides the integration, we provided custom solutions for UnboundXR, such as tailored notifications to customers, partial deliveries, returns, and cut-off times. All these optimizations were implemented to offer UnboundXR’s visitors the best experience.”
The same principle was applied with our partner Factor Blue, with whom we completed the integration with Exact. “It’s a remarkable achievement that was made possible by bringing together a lot of smart people. You need to strengthen each other at the right points and avoid being stubborn. That is in no one’s interest. Therefore, we are very proud of the collaborations in this project.”
