Our e-commerce experts analyze your webshop from various areas of expertise and translate this into a detailed audit that you will receive by email.
This blog gives Daan and Mark the floor, where they each share their experience with an audit from their own expertise. Additionally, we share an audit that you can download and view for free. Can’t wait? Then request your own check right away.
We asked Daan about his reaction when he sees an audit in his schedule. “First and foremost, I’m curious about the webshop itself, so out of curiosity, I always take a quick look at the site. Once I’ve gotten a brief overview of the webshop, the story behind it, and the products, I get started,” he explains.
When asked what he focuses on during the audit, Daan says: “My main task is to check the performance, security, and the technologies used in the webshop. For performance, for example, we use our software and randomly review different pages. For the technologies used, we really dive – as much as possible – into the code.”
When asked if he simply looks for mistakes during the audit, Daan laughs and replies: “No, absolutely not. If something is good, we will mention it as well. During an audit, there’s no point in lying. If the owner of the webshop then plans to become a customer with us, they will want to make improvements. Things that are already good, we often can’t make much better. Then we’re starting with a false start.”
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Mark, our designer, is celebrating his ten-year anniversary with our company this year. With his experience, he has seen many webshops. However, he points out that an audit is not always easy in his role: “I assess the webshop on design and user-friendliness. These two aspects are often subjective. What I find beautiful, doesn’t have to be beautiful to someone else. That’s why I have to search very carefully for objective criteria. An audit is not a quick five-minute scan for me; I really go through the webshop thoroughly.”
When asked how he can set aside his personal preferences, Mark responds: “Ultimately, I will always be influenced by my own preferences. That’s inevitable. But I try to focus on the latest trends. Is the design up-to-date? Is it focused on conversion, or is the emphasis on telling a story? How is this achieved?”
Mark continues: “The same goes for user-friendliness. How is the navigation? Can I easily dive several levels deep? And does this flow smoothly? Another good example is the search or filtering process. I have my opinion on that, and I then note it in the audit.”
In the end, you will receive the check via email. You can use it for an analysis with your current agency or to explore the possibilities with us. We spoke with Roy about the follow-up: “It’s a free and non-binding check. In addition to our conclusion in the audit, we will also give you a call to see if there are any questions. If we can’t offer anything further, that would be unfortunate, but that’s how it is.”
We asked Roy if we’re doing work for our competitors: “In theory, yes, but we can’t expect that just because someone does a check, it automatically means they become a client. Ultimately, I believe that someone who requests such a check is always looking for other insights. And those insights, we’re happy to offer, with or without follow-up.”